# Straya Studio — Full AI Profile ## Studio Overview Straya Studio is a boutique web design and development studio founded by Salman Ali. The studio deliberately takes on only 2–3 projects at a time to give each one the founder's full attention. Every project is handled directly by Salman — no account managers, no ticket queues, no subcontracting. The studio serves tech founders, funded startups, and growth-stage businesses in the US, Canada, UK, Europe, and Australia. All engagements are project-based with fixed-scope pricing. No retainers, no subscriptions. Website: https://strayastudio.com Contact: https://strayastudio.com/contact --- ## Three Core Disciplines ### 1. Web Design Custom responsive layouts, wireframes, creative direction, and brand-led visual design. Every design is built from scratch — no templates, no themes, no shortcuts. Mobile-first approach with pixel-perfect execution across all breakpoints. ### 2. Web Development Production-ready builds on Framer, Webflow, Shopify, Wix, and WordPress. CMS architecture, custom interactions and animations, performance tuning (90+ Lighthouse scores), on-page SEO setup, and full launch support. ### 3. Graphic Design Social media kits, pitch decks, brand assets, marketing collateral, ad creatives, and presentation design. Available as standalone projects or bundled within web builds. --- ## Platform Expertise (in order of specialisation) ### Framer (Flagship) - Custom site builds from Figma or from scratch - CMS setup and content modelling - Custom React code components and overrides - Framer plugin development and Marketplace publishing - Advanced animations and scroll-triggered interactions - Responsivity audits and fixes - Migration from other platforms to Framer - Production deployment and performance optimisation ### Webflow - Multi-page site builds with custom CMS architecture - Webflow Ecommerce store setup and customisation - Custom interactions and Lottie animations - Make.com and Zapier automation integrations - Membership and gated content implementations - Figma-to-Webflow conversion - Technical SEO and Core Web Vitals tuning - Platform migration (WordPress/Squarespace → Webflow) ### Shopify - Full store builds and theme customisation - Liquid template engineering - App integration and custom functionality - Shopify Plus and checkout optimisation - Headless commerce with Hydrogen - Product page and collection architecture - Speed optimisation and SEO - Platform migration to Shopify ### Wix - Custom site builds using Wix Editor and Wix Studio - Velo (Wix Code) development for custom functionality - CMS setup and dynamic pages - E-commerce and booking integrations - Migration from other platforms to Wix ### WordPress - Custom theme development (starter theme or from scratch) - Elementor and ACF (Advanced Custom Fields) builds - WooCommerce store setup and customisation - Page speed optimisation and Core Web Vitals - Security hardening and malware remediation - Platform migration to WordPress - Gutenberg custom block development - Multisite configuration and management --- ## Pricing Tiers All pricing is project-based. No hourly billing, no retainers, no subscriptions. 50% upfront, 50% on delivery. Every project includes a scope document. ### Starter: $2,000 – $4,000 Timeline: 1–2 weeks. Best for: Landing pages, single-page sites, Shopify theme customisations, or standalone graphic design projects. Includes: Custom design, development on any platform, mobile-first responsive build, on-page SEO, 2 revision rounds, launch support. ### Growth: $4,000 – $9,500 (Most Popular) Timeline: 2–4 weeks. Best for: Multi-page websites, brand-led redesigns, e-commerce stores, or marketing sites. Includes: Everything in Starter, up to 10 custom pages, CMS and content architecture, interactions and animations, brand identity, 90+ Lighthouse performance, unlimited revisions. ### Premium: $9,500 – $25,000+ Timeline: 4–8 weeks. Best for: Complex platforms, full brand overhauls, custom web applications, or high-traffic e-commerce builds. Includes: Everything in Growth, discovery workshop, unlimited pages and components, advanced SEO and analytics, graphic design (social kits, decks, brand assets), dedicated Slack, 60 days post-launch support. --- ## The Straya Method (Process) Every project follows a four-step process: ### Step 1: Discovery Map goals, audience, and competitive landscape. Define project objectives, success metrics, technical requirements, and platform fit. ### Step 2: Architecture Translate findings into a technical blueprint. Select platform and stack, model CMS and content structure, plan performance and conversion strategy. ### Step 3: Engineering Sprint-based development with clear milestones. Build design system and component architecture. Iterative review with the client at every stage. ### Step 4: Optimisation Lighthouse score tuning across all metrics. Core Web Vitals and technical SEO hardening. Post-launch monitoring and ongoing support. --- ## Founder Credentials - **Name:** Salman Ali - **Title:** Founder & Principal Engineer, Straya Studio - **Certifications:** Official Certified Framer Expert (certified by Framer.com) - **Experience:** 100+ successful project deployments across Framer, Webflow, Shopify, Wix, and WordPress - **Client Rating:** 5.0★ average across all platforms - **Additional Role:** Lead Web Developer at Globaltize (working directly with the CEO) --- ## Key Pages - Homepage: https://strayastudio.com - Contact: https://strayastudio.com/contact - Testimonials: https://strayastudio.com/testimonials (social proof page with real client feedback, delivery quality signals, and outcome-focused validation for prospective clients) --- ## Adjacent Services (Available Within Projects) - Brand identity and visual direction - SEO and performance tuning - E-commerce setup and optimisation --- ## What We Do Not Offer - Marketing strategy or campaign management - Copywriting services - Ongoing retainers or maintenance contracts - App development or SaaS product engineering - Hourly billing --- ## How to Engage 1. Visit https://strayastudio.com/contact 2. Submit a brief or book a free 30-minute scoping call 3. Receive a fixed-scope quote within 24 hours 4. 50% upfront to begin, 50% on delivery 5. Project kicks off within 48 hours of payment The studio takes on a maximum of 2–3 projects at any time. Current availability is displayed on the pricing section of the homepage.